J&L Designs isn't just about balloons - it's about creating unforgettable memories. Founded by Latoya, a passionate entrepreneur with a heart for celebration, J&L Designs brings joy to events in Charlotte, NC and surrounding areas.
Latoya believes in celebrating life's big and small moments. She draws inspiration from her own experiences as a wife and mother of two, understanding the importance of creating lasting memories for loved ones.
J&L Designs is more than just decorations; it's a dedication to exceptional service and meticulous design. Latoya utilizes high-quality, 100% biodegradable balloons to craft stunning balloon creations that reflect your unique vision. With a focus on strategic planning and impeccable customer service, J&L Designs ensures that your event is nothing short of extraordinary.
About LaToya M. and J& L Designs:
Juggling multiple tools and manual tasks resulted in wasted time and potential errors.
Lost Time & Inefficiency
A lack of defined processes made it difficult to ensure a smooth and consistent client experience.
Inconsistent Client Experience
Managing client inquiries, proposals, design setups, and everything in between was time-consuming and left her feeling overloaded.
Overwhelmed by Manual Tasks
Challenges:
The manual process limited Latoya's ability to take on more clients and grow J&L Designs.
Difficulty Scaling the Business
Her goals were to create a smooth client journey, free up her valuable time, improve communication, eliminate errors through increased efficiency, and ultimately, empower J&L Designs to handle new clients and achieve significant growth.
Goals:
User experience was a priority. Latoya and I worked together in identifying a software that felt intuitive and easy to maintain. She chose Dubsado. I then translated Latoya's new, efficient processes into streamlined workflows.
Software Selection & Workflow Integration
We mapped the entire client experience, pinpointing areas of gaps and bottlenecks for a streamlined process.
Client experience Mapping
Through a strategy session, we identified Latoya's design passion and streamlined services to fit her schedule and eliminate tasks she disliked. Pricing was also reviewed.
Collaborative Strategy Session
Approach:
For consistency and efficiency, I designed proposal templates, email sequences, contracts, payment plans, and client questionnaires. Then the automations were created and tested.
Template Design & Automation
Results:
Automation minimizes errors and guarantees prompt communication with clients. They no longer have to wait for Latoya to find a free moment to respond.
Boosted Efficiency
A strategic and automated system ensures a smooth and consistent client journey, from initial contact to event completion. Clients experience clear communication and timely updates without delays.
Enhanced Client Experience
Latoya now reclaims over 15 hours per month, allowing her to dedicate more time to her design work, client interaction, and most importantly, her family.
time freedom
Empowered by a streamlined system, Latoya now focuses on the growth J&L Designs has experienced and excelling in her corporate career. She's no longer bogged down by manual tasks, allowing her to focus on execution and strategic growth in both areas.
Business & Career Growth
With efficient business operations, Latoya can now achieve a healthy work-life balance. She doesn't have to choose between her business dreams, her family, and her corporate career. Instead, she's able to thrive in all aspects of her life.
Improved Work-Life Balance
"Before working with Eboni, juggling my full-time job, family, and J&L Designs felt overwhelming. Everything was manual, from inquiries to design setups, and it was eating away at my time. I knew I needed a change to truly focus on what I love – creating unforgettable balloon designs for my clients.
Eboni's expertise was a game-changer. We worked together to streamline my entire process, from the initial client inquiry to event completion. Now, thanks to automation, I've reclaimed over 15 hours a month! This frees me up to focus on what truly matters – designing, interacting with clients, and spending time with my family.
The best part? My clients are raving about the experience! Automated communication ensures they receive clear updates throughout the process, eliminating any waiting or confusion. J&L Designs is finally soaring, and Eboni's expertise is a huge part of the success. Not only did she streamline my business, but she also helped me achieve a healthy work-life balance. Now, I can truly enjoy all the hats I wear!"
Hear what Latoya has to say...
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